Frequently asked questions

What is SEO and why is it important?

 

Search engine optimisation or SEO is a catch all term for the process of improving a
website's’ search engine results page (SERP) for a given keyword phrase or
collection of phrases.
 
To make things interesting for business owners and website consultants alike the
process by which this is successfully completed changes frequently. This change
occurs as the main search engines alter their “algorithms”.
 
The algorithms are are a collection of factors which determine your website’s
placement in the SERPs. The actual factors are a closely guarded secret, a bit like
a chef’s secret recipe, however clues are abound and over the years certain methods
have been tried and tested and stood the test of time….and algorithm updates!
 
Why would search engines change their secret recipe? Mainly to stop overzealous
website owners and SEO consultants taking advantage of perceived weaknesses in the
algorithms and in essence “cheat” their way to the top.
 
So what are these SEO Signals <http://www.superbdigital.co.uk/5-seo-signals/> and
how can they be optimised? Generally speaking they can be divided into 5 categories.
Content
Technology
Backlinks
Social Signals
User Signals
 
Before one can start influencing these signals one needs to to know what you’ll be
influencing them for as this will vary from website to website, business to
business.
 
The first place to start would be with understanding what keywords and phrases you
want to rank for. These will be the words that your target audience would use to
discover the kinds of products or services that you offer.
 
These words and phrases can then be cross referenced against their perceived
competitiveness and projected search volumes.
 
The competitiveness usually determines the amount of effort required to “rank” for a
term, whilst the projected search volumes will help you determine the kind of return
you are likely to receive. There are a number of other factors that go into
determining your return on investment (ROI) such as click through rate (CTR), client
lifetime value and conversion rate to name but a few.
 
Once you have your keywords it’s then a case of creating quality content that your
audience wants to read and link to, hence creating backlinks to your website. These
backlinks are seen as a recommendation of your website, the more you get the more of
an authority you become and the higher up the SERPs you will climb.
 
When it comes to backlinks quality is definitely preferable over sheer quantity.
 
Technology is influenced by ensuring the coding of your website meets current
standards, that is loads quickly and more recently that it is optimised for mobile
users.
 
Social and User Signals are more recent developments and they are focussed on
understanding your influence within your target audience and actual user feedback
from interactions with your listing and website, such as click through rate, bounce
rate and time spent on site.
 
If you get the mix right, SEO can be a powerful force that can propel your business
growth. It’s not a case of a one time optimisation as you need to be regularly
analysing your website and digital footprint spotting opportunities for improvement.
Even with the goal posts changing, focussing on the 5 key signals will ensure you
long term success.
 
Superb Digital are an SEO company in Bristol . You
can read the full article “The  5 SEO signals that drive your website’s success
” from their blog.Search engine optimisation or SEO is a catch all term for the process of improving a
website's’ search engine results page (SERP) for a given keyword phrase or
collection of phrases.
 
To make things interesting for business owners and website consultants alike the
process by which this is successfully completed changes frequently. This change
occurs as the main search engines alter their “algorithms”.
 
The algorithms are are a collection of factors which determine your website’s
placement in the SERPs. The actual factors are a closely guarded secret, a bit like
a chef’s secret recipe, however clues are abound and over the years certain methods
have been tried and tested and stood the test of time….and algorithm updates!
 
Why would search engines change their secret recipe? Mainly to stop overzealous
website owners and SEO consultants taking advantage of perceived weaknesses in the
algorithms and in essence “cheat” their way to the top.
 
So what are these SEO Signals <http://www.superbdigital.co.uk/5-seo-signals/> and
how can they be optimised? Generally speaking they can be divided into 5 categories.
Content
Technology
Backlinks
Social Signals
User Signals
 
Before one can start influencing these signals one needs to to know what you’ll be
influencing them for as this will vary from website to website, business to
business.
 
The first place to start would be with understanding what keywords and phrases you
want to rank for. These will be the words that your target audience would use to
discover the kinds of products or services that you offer.
 
These words and phrases can then be cross referenced against their perceived
competitiveness and projected search volumes.
 
The competitiveness usually determines the amount of effort required to “rank” for a
term, whilst the projected search volumes will help you determine the kind of return
you are likely to receive. There are a number of other factors that go into
determining your return on investment (ROI) such as click through rate (CTR), client
lifetime value and conversion rate to name but a few.
 
Once you have your keywords it’s then a case of creating quality content that your
audience wants to read and link to, hence creating backlinks to your website. These
backlinks are seen as a recommendation of your website, the more you get the more of
an authority you become and the higher up the SERPs you will climb.
 
When it comes to backlinks quality is definitely preferable over sheer quantity.
 
Technology is influenced by ensuring the coding of your website meets current
standards, that is loads quickly and more recently that it is optimised for mobile
users.
 
Social and User Signals are more recent developments and they are focussed on
understanding your influence within your target audience and actual user feedback
from interactions with your listing and website, such as click through rate, bounce
rate and time spent on site.
 
If you get the mix right, SEO can be a powerful force that can propel your business
growth. It’s not a case of a one time optimisation as you need to be regularly
analysing your website and digital footprint spotting opportunities for improvement.
Even with the goal posts changing, focussing on the 5 key signals will ensure you
long term success.
 
Superb Digital are an SEO company in Bristol <http://www.superbdigital.co.uk/>. You
can read the full article “The  5 SEO signals that drive your website’s success

What is Kentico?

 
  • Kentico CMS is a content management system (CMS) for building web sites, on-line stores, intranets and Web 2.0 community sites. Kentico is being used by more than 4000 Web sites in 83 countries. Kentico CMS utilizes ASP.NET and Microsoft SQL Server.

What is Drupal?

Drupal is a free and open source content management system (CMS) written in PHP and distributed under the GNU General Public License. ....

Which CMS should I choose?

Whether you use an open source CMS like Drupal or a closed source CMS will probably mostly depend on your budget and then there are many other factors to consider depending on your specific requirements -

 

Why use a Content Management (CMS)

If you are building search-engine-friendly Web sites and want them to be scalable, you should be using a content management system rather than building sites with plain HTML pages or Dreamweaver templates.

A content management system:

  • generally stores your content in a database
  • keeps the design of the site separate from the content
  • makes it so that to update something on every page of your CMS Web site you generally only have to update it in one place, not on every individual page of the Web site.

This makes content management systems highly scalable.

Also, good content management systems allow non-technical users add and edit the content without needing to know any HTML or Web design knowledge.

 

 

What is Open Source Software?

Open-source software (OSS) is computer software with its source code made available and licensed with a license in which the copyright holder provides the rights to study, change and distribute the software at no cost to anyone and for any purpose. Open-source software is very often developed in a public, collaborative manner. Open-source software is the most prominent example of open-source development and often compared to (technically defined) user-generated content or (legally defined) open-content movements.

A report by the Standish Group (from 2008) states that adoption of open-source software models has resulted in savings of about $60 billion per year to consumers.

Learn more

 

What is a content management system (CMS)?

A Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade. CMSs have been available since the late 1990s.

CMSs are often used to run websites containing blogs, news, and shopping. Many corporate and marketing websites use CMSs. CMSs typically aim to avoid the need for hand coding, but may support it for specific elements or entire pages. 

Learn more

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